![]() They have better detail and better tone, and when it comes to making a print, using an image developed from a RAW file is noticeably superior. RAW files have more information than JPEGs. To offer a quick note on “why,” RAW files grant you much more creative latitude than a processed file when developing, and they allow you to stylize your work without taking a hit in quality. So, even if you don’t know why RAW is better, you’re likely shooting it anyway. RAW files have long been touted as the format of choice. I’m sure all of you are already shooting RAW files with your interchangeable-lens cameras. But like I said, this isn’t just a regular RAW file this is ProRAW. We’ve needed to use third-party apps such as Lightroom, Halide or Snapseed to shoot RAW, but nevertheless, RAW files on the iPhone are nothing new. Now, some of you may already be wondering why the heck you should care, considering that we’ve all been able to shoot RAW files on our iPhones for a while now. In fact, this game-changing feature is so cool, Apple has the hubris to call it “ProRAW.” ![]() This new iPhone iteration lets us shoot RAW files with the native camera app as of the release of iOS 14.3 in December. Yes, this feature is only available on the “Pro” models, but there’s a reason for that, which I’ll get to. The iPhone 12 came out late last year, and one of the new features of the iPhone 12 Pro and the iPhone 12 Pro Max is a game changer. My jaw dropped with each print, and I just felt compelled to write about it. But then I started printing from the iPhone XS Max’s files, and I printed those images large. Real photographers carried expensive heavy cameras, with lots of lenses, adapters and accessories and big costly tripods to hold it all up as we created high art. I felt camera phones prior to the XS Max were crude toys reserved for those uninitiated into the craft of photography. I never thought I would write such a thing because, truth be told, I’m a photo snob, and a proud snob, at that. ![]() ![]() I wrote my first article about an iPhone, the XS Max, for this very publication. Two years ago, I did something I never thought I would do. Introduced in the iPhone 12 Pro and the 12 Pro Max, Apple ProRAW is an entirely new file format that indicates where Apple is heading with its camera technology. Shot with the new iPhone 12 Pro Max using the Apple ProRAW format. ![]()
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